How to choose a reliable digital marketing company?

Content Marketing

Businesses, however small or big, have realised the power of digital marketing. Businesses from around the globe are leveraging the potential of digital marketing and incorporating it into their marketing strategy increasingly. Since digital marketing is a vast domain and requires specialised set of skills to run profitable marketing campaigns, businesses prefer outsourcing the task to specialised agencies. As a result, various digital marketing agency in Indore has started offering internet marketing packages. If you are also considering hiring such agency, it is essential to analyse them before trusting them with your marketing tasks.

So, to make the task easy for you, here we have a few tips to use while choosing a digital marketing partner.

Tip 1# Define your digital marketing budget
When going for a digital marketing agency, the first thing you should be doing is set the budget for your campaign. Once you have a clear budget in mind, it would be easier to filter out those agencies which are out of the range. Doing so will significantly make the task easier and quicker for you. At the same time, make sure to set a relatively flexible budget so that you don’t miss out on good services.

Tip 2 # Be clear with your marketing goal
In any marketing approach, it is very essential to set a clear goal before planning the strategy. Being a brand, it is very essential to define what results you want from your digital marketing. Specify what all digital marketing approaches you want to incorporate into your campaign. How much traction you wish to generate on your social media channels. Once you have clear set of expectations, it would be easier to determine which agency would be able to deliver the results.

Tip 3# Go for a digital marketing company that tracks your data
Measurability of results, leads and ROI is a crucial factor that determines the success in digital marketing. Basic digital marketing trick may help you gather crucial details about your audience and their preferences, but if you want the data to be utilised optimally, it is essential to have an experienced digital marketing agency. When looking for a marketing agency, determine whether the agency is capable of analysing and using the data efficiently.

Tip 4# Get digital marketing company reviews, case studies & testimonials.
On the outside, every company looks the same. It is a daunting task to evaluate if an agency is efficient enough to deliver the desired results or not. To verify the efficiency claim by the agency, check the reviews and testimonial of the companies who have worked them. If they have added case studies on their website help you through it, it would give a better understanding of how they work.

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Things to keep in mind for SWOT Analysis for an IT Company

IT Company

There is certainly no denying the fact that no industry undergoes as much change as information technology. The computer storage solutions that were viable and optimal a few years ago might not be practical now. This makes it essential for businesses to regularly assess their IT infrastructure and address the issues that might surface due to lack of advanced technology or updated software. For IT companies, or any other business for that matter to evaluate the market through a comprehensive SWOT or Strength, Weakness, Opportunities and Threats analysis. With the SWOT process, the company can identify the area where it has the potential to perform well and places where it needs to perform. This gives businesses the chance to create a productive work environment.

Purpose of a SWOT Analysis
As the marketplace for IT services company become competitive, SWOT analysis becomes valuable. As there is an impending need for businesses to stay abreast with the technology, it becomes next to impossible for them to get an outsider’s perspective on the business. Under such scenarios, a business can quickly get convinced of a specific business viewpoint. They might believe that the business is going great for them.

With a SWOT analysis, a business can look deep into the state of the business from an objective framework. This allows business to get a clear idea about what the business is excellent at and where it needs to be pushed. This is a great way to help business look into the future and prepare for the forthcoming events. The analytics prepared by SWOT helps companies to formulate the long-term plans and strategies and devise a plan how it takes advantage of the strengths and opportunities presented to it.

Analyzing Strengths and Weaknesses
For most IT firms, it is challenging for them to conduct SWOT analysis, especially, evaluating the strengths and weaknesses of their company. Since the process requires one have an objective look of the entire company and its components, it becomes a complex task. Thus, it is imperative to have a clear perspective of the company before arriving into any conclusions.

The best approach a business can employ to conduct the analysis is first to understand what the firm does well at. Find out besides having technological assets, how well a company operates its other segments. Since there are high chances of physical assets like hard drives and equipment can easily get lost or sold, and workforce always changes with time, it is crucial to understand the fundamental competencies of the company. Think about the skills your company posses and how well it can be employed to achieve a target.

Evaluating External Factors
Since a business works with external forces, it is essential to assess them as well. SWOT analysis lets enterprises do just that. By assessing the inside of the company while keeping the focus on the outside world, companies can figure out what all opportunities and threats are there in the market. It is essential for businesses to formulate a future-oriented plan based on the analysis.

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Top 5 Ways Businesses Benefit from Server Virtualization

Server Virtualization is not a trend in IT; rather it is a necessity.  But its importance and full potentials still need to be explored. Besides cutting on energy cost, quicker system provisioning, reduced dependency on physical servers, it also facilitates speedier data recovery in times of system failures and disasters.

It wouldn’t be incorrect to say that Server Virtualization is a revolutionary technological solution for IT. It has presented companies with the ability to perform functions which were not possible with the physical system. For a business point of view, it is a much cost-effective IT management solution for them.

Server virtualization can bring a positive change in any business. But still, businesses are finding it a daunting task to move to a virtual system. With many established providers of managed IT services Virginia Beach, you can easily make the transition and reap the benefits it has to offer.

Reduced Hardware Costs

Most businesses find it impossible to register the fact that most servers are highly under-utilized only using 5-15% of their capacity. Since in a cloud computing approach a single physical server holds multiple virtual systems, hardware operation increases significantly.

Faster Server Provisioning and Deployment

Server virtualization facilitates quick system provisioning and deployment making it easier to clone an existing machine. Besides being cost-effective, it saves a lot of time spent on buying and installing a new server. Additionally, physical servers mean stacks and racks of cables and wires, which only eat space and money. A few network services company also provides data center virtualization service. For businesses operating with a considerable amount of data, data center virtualization can help them keep a back up of all their vital data resources safe and secure.

Greatly Improved Disaster Recovery

One of the most significant advantages of server virtualization is that it enables the movement of a virtual machine from one server to another that too within no time. It facilities companies with the ability to quickly and effectively back-up their data by creating a duplicate site. Many of these server virtualization platforms have inbuilt software that automates the fail over in case of a disaster. If any data breach befalls on your data center, the server will automatically start taking measure to keep its data safe and enable its quick recovery.

Significant Energy Cost Savings

Moving from physical servers to virtual ones means you would only require fewer physical machines. This can have a considerable impact of the cooling and power cost. It will get significantly reduced. The money saved can be used elsewhere in the business. Server consolidation has proved to be a practical solution to reduce energy costs. Besides saving on the power cost, it enables servers to power down without affecting other systems.

Increased Productivity

With only a few physical servers, there would be fewer systems to maintain, ultimately reducing the time invested in managing them. Server virtualization enables system provided within a very short span of time. Besides cutting on maintenance cost, it leaves ample time with your IT staff to work on other productive areas.

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Medical Frontiers: AI Deep Learning Applications in Diagnosing Eye Diseases


The primary goal of scientific research in the medical field is to identify and develop effective means to detect diseases. Such is the case for eye diseases, of which about 80% are preventable and curable.Artificial intelligence has been instrumental in inspiring a lot of research activity, together with the support of tech companies similar to that of Virginia Beach IT services in facilitating the availability of hard data for use in these endeavors.

Here are a few groundbreaking examples.

AI-driven eye diagnosis as accurate as doctors:
An artificial intelligence (AI) machine-learning algorithms have been developed by researchers from Johns Hopkins University to diagnose age-related macular degeneration (AMD) as accurate as human doctors.They created a deep learning-based machine grading technique to automatically assess AMD from magnified images of the eye also known as fundus images.

The study started in 2015 and the researchers began looking into ways on how to automate AMD diagnosis. This resulted in the development of an AI machine using a non-invasive imaging technique that provides high-quality multiple images of the retina.These techniques were found to also diagnose other diseases of the retina such as diabetic retinopathy, and also have the potential to diagnose neurodegenerative and vascular disorders.

AI tech used for diabetes-related eye diseases:
Researchers from the Google Brain initiative have developed an intuitive and self-optimizing AI algorithm that can study large volumes of eye images to detect eye problems caused by diabetes such as diabetic retinopathy (DR) and diabetic macular edema (DME).

The deep learning tool was found to detect these conditions with a high degree of accuracy.The deep learning algorithm is developed from artificial intelligence (AI) platforms in which a neural network performs an evaluative task through repetition and self-correction processes.The AI algorithm was trained with 128,175 fundus images from various levels of diabetic retinal disease which is then graded to reveal the different severity stages.

“We feel that with this kind of technology, once it is fully deployed, there will be more people screened for this disease and decreased rates of uncontrolled diabetic vision loss and diabetic retinopathy,” the researchers said.However, more work is still needed before the algorithm would qualify for clinical use and trials but the end goal is to increase access to available therapies and reduce costs for the screening and treatment of these eye diseases.

With AI poised to provide additional advanced resources for other health conditions, it won’t be long before tech companies that provide IT consulting would soon be recognized for its valuable contributions in technology sharing and cross-border collaboration to start healing the world one disease at a time.

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How to Adapt to Digital Marketing Without Burning a Hole in Your Pocket

Digital Marketing

The prospect of spending for marketing activities can sometimes derail plans of starting a business or divesting into new market spaces, however, there are several ways that you can employ with similar effects but does not burn a hole in your pocket thanks to digital marketing.
You don’t need to spend hundreds or thousands of dollars for your digital marketing campaigns because you can be your own digital marketing manager.

Here are some of the most effective yet cost-friendly digital marketing solutions that can get you results.

Mobile Ads:
Today, there are around 1.47 billion active mobile device users who access their devices every day.
What’s more, desktop ads cost more than mobile ads so if you plan to stretch your marketing budget, consider focusing a sizable portion of it on mobile campaigns. On Google and Facebook, you can get started with a few dollars and immediately start setting up mobile campaigns by allocating your marketing funds to ads that run on smartphones.

Cross-channel remarketing and retargeting:
This is a clever marketing approach where it involves ads replayed on the same platforms where targeted consumers have seen them on.  When a consumer clicks on your Google AdWords placements but did not end up in a conversion, you could still continue to use Google AdWords on the same platform, but this time with similar or different ads that would show up when clicked.
Cross-channel remarketing- similar in concept to retargeting- enables ads on additional or a variety of platforms. When a consumer clicks on an AdWords ad and does not convert, it will show ads to that same person on Facebook or other sites. One of the biggest advantages you can get out of it is it allows you to combine the power of platforms driven by demand such as Google and Bing and combining it with the power of behavior-based platforms such as Facebook.

Bing search network campaign:
If you are already a fan of Google, you might have missed another key player that is also mostly used by US consumers- Bing.Statistics show that 30 percent of searchers in the US use Bing on a regular basis and it turns out that Bing comprises a sizable portion of the US search market.
Aside from the Bing, Yahoo, and MSN sits, Bing is usually installed as the default web search tool on, Kindle Fire, Apple’s Siri, Tweitter, Amazon Fire Phone, Xbox, and Windows, just to name a few.
You can add your Adwords to Bing simply by importing your Google ads which begins by creating a Bing account and follow a step-by-step guide to importing your Google Adwords data.
With the right set of digital marketing tools and knowledge of digital marketing fundamentals, your business could turn out to be your best digital marketing company that can guarantee you with optimal market coverage and recognition.

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